01
You want to build muscle and strength
Your lifting needs enough high-quality volume, progression, smart exercise selection, periodisation and recovery to drive adaptation instead of becoming an afterthought.
Build muscleGet strongerGet fitter1:1 coachingBuilt for everythingBuild muscleGet strongerGet fitter1:1 coachingBuilt for everything
1:1 online coaching · applications open
Built for Everything.
Build muscle. Get stronger. Get fitter. You do not have to choose one. Coaching is built around the outcome you actually care about, so you can look better, perform better, hit meaningful goals and become a more capable version of yourself.
Personalised trainingNutrition + meal plan optionsWeekly video check-insEvery training session reviewedDirect messaging supportOngoing plan adjustments
StrongLift heavy. Get stronger.
FitGet fitter. Perform better.
MuscularLook the part.
Hybrid coaching
Stop feeling like you have to choose.
You can care about your physique, strength and fitness at the same time. The answer is not doing more of everything. It is knowing what deserves priority, what needs to be maintained, how much work you can recover from and how every part of the week fits together.
02
You also want serious fitness
Your cardio needs structure too. The right modality, intensity, volume and placement across the week, with no junk work that adds fatigue without moving the goal forward or repeatedly compromises your key lifting sessions.
03
The balance changes with your goal
Sometimes muscle and strength lead. Sometimes it is HYROX, a running PB, general fitness or fat loss. The plan should shift with the goal while keeping the other qualities progressing or maintained wherever possible.
That is the point of hybrid coaching.
The right structure manages fatigue, recovery and competing training demands for you, so every session has a purpose and the important work keeps moving forward.
I live the training I coach
Strong. Muscular. Fit. All of it matters.
As a coach, I want to lead from the front. My own training has taken me through powerlifting, bodybuilding, HYROX, ultramarathons, CrossFit and Brazilian jiu-jitsu. I know what it is like to want more than one thing from your body, to feel nervous and excited before something big, and to keep going when things start falling apart. I even know what it is like to run more than 100 miles through the night on no sleep. I coach this because I live it.
Run
Lift heavy
Build muscle
Get stronger
Compete
Client results
Real people. Real progress.
Different starting points. Different goals. The common thread is a clear plan, consistent execution and coaching that adapts when real life gets in the way.
110.8kg → 95.9kg
Jakob E.
Over four months, Jakob lost 14.9kg and more than 20cm from his waist while getting stronger, building his cardio, improving his confidence and returning to senior footy.
-14.9kg20+cm waistStronger every lift
11kg down + sub-50 10k
Brittany B.
Brittany struggled to run 3km when we started. She is now stronger, 11kg lighter, has run a sub-50-minute 10k and has completed multiple half marathons.
-11kgSub-50 10kHalf marathons
6.7kg down + 15cm waist
Ebony
Lost fat, built muscle and strength, then progressed from struggling to run 5km to completing a half marathon while being a new mum.
-6.7kg-15cm waistHalf marathon
20kg lost
Luke S.
Over four months, Luke lost 20kg through consistent training, nutrition and week-to-week execution while building a much stronger foundation.
-20kgStrongerFitter
7kg down + 16cm waist
Bianka H.
Lost body fat, built fitness and progressed from struggling to run 2km to a 52-minute 10k.
-7kg-16cm waist52-min 10k
9.5cm off his waist
Jake
Over eight weeks, Jake body recomposed through sickness, family commitments and a holiday. He added muscle, built fitness and got stronger across every exercise.
+15kg bench+12kg squatMuscle gained
Stronger + leaner
Kaimon
Built muscle, gained strength and lost body fat while still maintaining balance outside the gym.
Muscle gainedStrength upBody fat down
19kg downJonty · 4 months
5.2kg downJamie · fat lost while building muscle
5kg + 9cmKristy · body weight and waist reduced
7kg + 11cmAmina · stronger, leaner and more confident
10kg downEmma J. · stronger, fitter and hitting running PBs
7kg + 16cmBianka H. · from struggling with 2km to a 52-minute 10k
Client outcomes vary based on starting point, consistency, training history, nutrition and individual circumstances.
What clients say
The numbers matter. So does everything around them.
★★★★★
“
Never in my wildest dreams did I think I would get to the point where I would go to the gym and do cardio instead of lying in bed. Loving this heaps mate, so keen to keep smashing it.
Jakob E.14.9kg lost · stronger and fitter
★★★★★
“
Since starting with Jackson I have dropped 7kg and 11cm off my waist. My strength has increased, as has my muscle mass. His knowledge of movement, fitness and nutrition has been incredibly helpful in transforming my body and my mental approach to training.
Amina K.Senior policy advisor · busy mum
★★★★★
“
Jackson has pushed me beyond what I thought I was capable of, constantly challenging me to grow stronger, stay consistent and believe in my full potential even on the tough days.
Amy D.Long-term coaching client
★★★★★
“
I went from having little confidence in myself and my appearance to feeling confident and comfortable in myself. I am proud of the physical results, but the biggest result was not giving up on myself and just giving it a crack.
Nathan B.Tradesman
★★★★★
“
Since working with Jackson, I have become the strongest and fittest I have ever been. I have hit a half marathon PB, my weight is the lowest it has been in my adult life, and I feel healthy and confident doing it.
Emma J.10kg down · half marathon PB
★★★★★
“
I have loved having the structure and not needing to think about everything myself. With a busy job I used to struggle just to show up. Now I am consistent, I know exactly what I am doing, and I actually enjoy training.
Katie S.Busy professional
★★★★★
“
Coaching has helped me build more structure and discipline with sleep, nutrition and recovery, and that has carried over into work and day-to-day life. I feel more organised, confident and consistent overall.
AaronPlumber
Why I coach this way
I never wanted to fit into one box.
I grew up overweight, self-conscious and unhappy with how I looked and felt. Training changed that, and over time it became much more than trying to look better.
I wanted to be muscular. I wanted to be genuinely strong. I also wanted to run, race and have serious fitness. For a long time it felt like the fitness world wanted you to pick a side.
You do not have to. You can develop all of those qualities. The key is understanding which quality needs to lead right now, how the other pieces support it and how much total stress you can actually recover from.
Over the last decade I have trained across bodybuilding, powerlifting, CrossFit, Brazilian jiu-jitsu, HYROX, running and ultramarathons, and competed across all of them except bodybuilding. I have completed multiple ultramarathons, including 163km in a backyard ultra. These experiences matter because I understand the trade-offs in practice, not just on paper.
I have been coaching for nearly six years, helping people lose fat, build muscle, get stronger, improve their fitness, build confidence and create structure that carries into the rest of life. The goal is to build the strongest version of yourself: stronger, fitter, more confident and more capable, with a plan built around the goals you genuinely care about.
HYROXUltramarathonsPowerliftingBodybuildingCrossFitBrazilian Jiu-Jitsu
1:1 coaching
The outcome comes first.
The program, check-ins, reviews and adjustments are the system, not the end goal. Everything below is there to help you get stronger, fitter, leaner, more muscular, more confident or better at the performance goal you actually care about.
Personalised training program
Your training is built around your goals, schedule, training history, preferences and recovery. Strength, hypertrophy, running and conditioning are organised with a clear reason behind every piece.
Nutrition coaching + meal plan option
Personalised calories and macros, practical nutrition guidance and ongoing adjustments. Gold coaching also includes a personalised meal plan built around your goals, preferences and lifestyle.
Weekly video check-ins
After each weekly check-in, you receive a personalised video from me breaking down your progress, what matters most and exactly what we are doing next.
Every training session reviewed
I review every training session you complete, not just your weekly check-in. I am looking at performance, progression, execution and anything that needs attention.
Technique and form feedback
Upload exercise videos and I will coach the details, from setup and execution to the small changes that make an exercise safer, more effective and easier to progress.
Direct messaging support
Message me through the coaching app whenever questions come up. You do not have to wait until the next check-in to get feedback or solve a problem.
Ongoing programming adjustments
Your plan keeps evolving. Training volume, intensity, exercise selection, cardio, nutrition and weekly structure are adjusted as your performance, recovery, schedule and goals change.
Coaching app + progress tracking
Your sessions, exercise demonstrations, performance data, body metrics, progress photos, nutrition targets and communication are kept together in one place.
Resources and education
Guides, nutrition resources, recipe support, eating-out strategies and education that help you understand the plan and become better at making decisions for yourself.
See inside coaching
Know exactly what you are signing up for.
See how coaching works before you apply, from your programming and tracking through to check-ins, feedback and ongoing adjustments.
✓Everything is delivered through a coaching app, so your training, nutrition, progress and communication stay in one place.
✓You get a plan built around your actual schedule, not an ideal week that does not exist.
✓You always know what you are doing and, most importantly, why you are doing it.
The process
Apply. Build the plan. Get to work.
The process is simple. The detail goes into making sure the plan is right for you.
01
Apply
Fill in the coaching application so I can understand your goals, training and what you need help with.
02
Complete your intake
Once accepted, you complete a detailed intake covering training history, lifestyle, schedule, nutrition and preferences.
03
I build your plan
I put your training and nutrition together around your priorities, capacity and real-world schedule.
04
Train + progress
You train. I review every session, monitor performance and recovery, coach the details and adjust the plan as we go. The goal is simple: keep improving week after week without guessing what needs to change.
Is this for you?
I want people who actually want something.
You do not need to be advanced. You do need a goal you care about and the willingness to work toward it.
This is for you if...
- ✓You want to build muscle and strength without becoming unfit.
- ✓You want to improve your fitness, running or HYROX performance without throwing away your lifting.
- ✓You want to lose body fat while becoming stronger, fitter and more confident.
- ✓You are tired of guessing how to combine everything you care about.
- ✓You want accountability, feedback and a coach who pays attention.
This is not for you if...
- ✕You do not currently have a goal you genuinely care about pursuing.
- ✕You want a generic program sent once and then to be left alone.
- ✕You want a quick fix without being consistent with the basics.
- ✕You are not willing to communicate, learn or make adjustments when something is not working.
Common questions
Before you apply.
Who is this coaching for? +
People who want more from their training and have goals they genuinely care about. You might want to build muscle and strength while staying fit, prepare for HYROX or a running event without losing your lifting, or simply lose body fat and become a stronger, fitter version of yourself. Beginners are welcome too. Your starting point changes the plan, not whether you belong here.
How much does coaching cost? +
Silver coaching is $75 AUD per week and gives you the full coaching experience. Gold coaching is $90 AUD per week and includes everything in Silver, plus a personalised meal plan tailored to your goals, preferences and lifestyle. Both options start with an eight-week minimum, giving us enough time to build momentum, refine the plan and create real, measurable change.
Do I need to book a call? +
If a call is something you would prefer, absolutely. It is not required. You can fill out the application and we can take it from there. If you would like to chat first, or after applying, message me through the button below and we can arrange a call.
Can I prioritise lifting or cardio? +
Yes. Hybrid training does not mean every quality gets equal emphasis all year. If muscle and strength are the priority, we bias the plan toward them while maintaining fitness. If a HYROX, running PB or endurance event becomes the priority, the balance shifts while keeping enough lifting to maintain or progress the qualities that matter.
What if I travel, get sick or have a busy week? +
That is part of coaching. The plan is built for real life and gets adjusted when real life changes. Missing the perfect week does not ruin your progress. We change the variables, keep the highest-value work and keep moving forward.
How does coaching work day to day? +
Your program, nutrition targets, progress data, exercise demonstrations and messaging all live inside the coaching app. You complete your sessions and log your work. I review every training session, answer questions and make adjustments throughout the week, then after each weekly check-in you receive a personalised video response from me.
What is the minimum commitment? +
Eight weeks. That gives us enough time to establish the plan, build consistency, collect useful feedback and create measurable progress.
Stop choosing.
Start building.
If you have a goal you genuinely care about and you are ready to work for it, apply below. I will build the structure around you and coach you through the process.
Applications reviewed personally · 8-week minimum · coaching from $75 AUD/week